From a Young PR’s perspective…

—From Anne

Since joining the wonderful world of PR I have noticed that many companies only focus on the traditional methods of PR. I’m amazed how, even now, there are so many who haven’t joined the online PR bandwagon.

Looking at the way the media has reacted to online in general -blogs and social networks, etc. I don’t think there has ever been a more important time for people like me (who are just entering the industry) to get involved in a PR environment that caters for online.  There are so many ways to create online buzz through all the different forms of social media. I’m new to this and was amazed to find this HUGE digital world that existed online.  I mean, don’t get me wrong it’s important to understand traditional PR but the media’s fascination with online has proved that it is vital for young PRs to get out there and learn about influential websites, blogs, forums, social networks, online communities to make the most of their campaign.

This channel is definitely the future and will only continue to grow and grow and seeing as we are the next generation it is essential that we adapt and learn the skills needed to progress in this area.