March 2009
4 posts
Why online PR taken so long to arrive...
—From Graham
Where was online PR when ‘online marketing’ was coined? Where was it when online advertising arrived on the scene?
E-mail marketing quickly became the digital equivalent to direct mail. Banner ads instantly imitated print display ads. PPC has grown to become very similar in principle to traditional classified ads.
Over the past 15 years or so, every traditional form of...
Graham Lee featured in Netimperative for social...
—From Melanie
Never one to hold back from shameless self-promotion, I wanted to pass on this piece that Graham wrote for Netimperative on how social media should be used for product development.
If you have any thoughts or comments on it, please feel free to contribute to the conversation!
—Graham Lee
Social media has made real steps of late to becoming more integrated into...
Who is Anne Fuller?
Name: Anne Fuller Hometown: Essex!! (and proud!!)
Favourite PR campaign you’ve worked on: Panasonic - ‘Next Generation Talent’. This was the first proper online campaign I worked on J We engaged the social media circuit by bringing in a select panel of influential bloggers and online journalists to judge the entries before turning the final vote out to the public
Favourite...
