October 2009
1 post
A fine way to regulate endorsements
—From Melanie
The US has announced a crackdown on product endorsements. For years, we’ve all been used to seeing celebs and models hawking everything from car insurance to beauty products, but surprisingly this ruling isn’t limited to Iggy Pop or Sarah Jessica Parker – it includes bloggers too.
The new rules say that anyone endorsing a product must give full disclosure about what he or...