November 2008
10 posts
Will the economic downturn create an online media...
—From Graham
News has been rife over the past few weeks of media house redundancies. Emap announced 40 cuts two weeks ago; and Haymarket followed shortly after with another round of 50.
Print press was struggling during boom times and it’s clear to see things are set to get far worse.
From an online perspective, what is interesting is that these layoffs have been combined with news of...
5 tags
Everybody Loves a Bargain
—From Jimmy Bang
In the wake of recession UK retailer are entering into fierce competition on a brutal pre-Christmas price war as they prepare to slug it out for the shrinking consumer purse. Analysts said that the price cuts could lead to a vicious circle of margins eroding and sales declining as shoppers delay their Christmas purchases in the hope of last-minute...
4 tags
onlinefire is working with Panasonic on Next...
—From Melanie
Adding another ‘Totally Awesome’ client to our roster, we’re proud to announce a new project from Panasonic called the Next Generation Talent competition.
The competition asks students from across the UK to submit a film, storyboard or print ad that tells the story of the new Panasonic Viera Home Hub TV. The winner gets a whole mess of prizes, but the...
4 tags
London Bloggers Meetup, PR and blogging
—From Melanie
Introduction
I had a lovely invitation from Andy Bargery of the London blogger Meetup to talk about the differences between US and UK blogging. Of course, it ended up into a convo on PR because I can’t seem to keep my mouth shut on it ;-)
It is because of that I thought it appropriate to cross post from Fake Plastic Noodles on to this blog. Hope you enjoy!
Despite...
8 tags
onlinefire launches MyMall.at
—From Melanie
It’s a busy week for us at onlinefire. Really really busy! Don’t you just love how in PR you might have nothing going on for a week and then all of the sudden WHAM! you’re running around like a chicken with its head cut off?
Well, there are a couple campaigns I’m working on at the moment, and I’d like to highlight one in particular.
We...
Who is Lauren Carter?
Name: Lauren Carter, creative director Hometown: Melbourne, Australia Favourite campaign you’ve worked on: Onlinefire of course! Favourite PR campaign you wished you had worked on: Don’t know about PR, but I wish I worked on the Dare School intro video (ring the bell, he’ll come to the door) Top 5 songs: Ooooh tough one… Massive Attack - Teardrop Faithless - Insomnia...
Will Obama's campaign get more people into social...
—From Melanie
Obviously the world has been buzzing about President-elect Obama’s victory a couple days ago (being American, I actually took yesterday off to recooperate). A big part of that buzz from both inside and outside the industry, however, was the use of social media by the Obama campaign.
What I’ve started to realise over the last few months is just how much the Obama...
Huzzah! onlinefire in the Guardian
—From James
Go onlinefire… it’s yo birthday… we’re gonna get great write-ups like… enough!!
You see where I’m going with this. We’re very pleased. Despite the Guardian getting our name wrong on one of the subs and citing us with developing the widget (which we didn’t) we’re over the moon with our first piece of national media coverage and second trade write-up for the campaign. I smell an...